Tone gave On Purpose its identity. Tone is a family of educated entrepreneurs, strategic thinkers and creative professionals. Just as On Purpose is dedicated to those leaders who give back to our communities, our approach is to dedicate our work to those leaders and make them the best of their industry, by cutting through conventional methods of communication, creating a differentiating tone of voice that emotionally connects people to our brands. Tone was honored to allow the leaders’ voices to ring clear and real for ‘On Purpose’. Specializing in the realization of intangibles, Tone delivered the online experience for the ‘On Purpose’ website, it’s branding and logo design.